Join In and ITV use Volunteer Kinetic to power their volunteer recruitment for World Cup event fever pitch.

fever pitch

250 volunteers have contributed more than 5000 volunteering hours in 25 World Cup days.

London 2012 Olympic and Paralympic legacy charity Join In have been working with ITV to provide volunteer support for their major summer of sport.

‘Fever Pitch’ is ITV’s flagship World Cup community programme, using the power of their coverage from Brazil, alongside some of the world’s finest international beach soccer teams to inspire more than 2,000 kids and community members from around Manchester to be active this summer.

ITV have brought a flavour of Copacabana to the old Granada Studios with a 3,000 capacity arena, samba dancing and a real beach right in the middle of the city.

Join In are the home of the London 2012 ‘Games Makers’ and their volunteers have a reputation for making grassroots sports events extra special. Supporting local children and young people during the day get a taste of playing on the beach and then in the evening bringing the Brazil in spirit to life.

As the event is running for 25 days, it required lots of motivated volunteers. Join In approached Manchester City Council who already have a very successful Volunteer program – the Manchester VSB – which is powered by VolunteerKinetic.

SmarterInDesign worked with Join In to build an area of the VSB that allowed them to recruit and manage their Volunteers, using social media and an SMS campaign to recruit over 250 individuals in less that one month.

Dom Streeter Head of Campaigns at Join In said:

“We’d like to extend a huge thanks to VolunteerKinetic and SmarterInDesign. Chris and his team have been superb to work with on this project – reliable, helpful and on hand with valuable local insight. Most importantly, they have delivered, in what was a very short turnaround time.

The 250 volunteers recruited have helped us power ITV Fever Pitch and the many thousands who’ve attended this event have had a wonderful experience because of their enthusiasm, dedication and sense of fun.”


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